Brands

Y$ is not just a store. It’s a platform.

We’re a curated multi-brand storefront built to spotlight emerging, independent, and forward-thinking fashion brands.

Each brand inside Y$ represents vision, craftsmanship, and originality — not hype for the moment, but legacy in the making.

From streetwear to elevated essentials, Y$ is where new brands get discovered and style meets purpose.

Featured Brands

Youngsoul

All Brands

Have a Brand? Join Y$

Y$ is always looking for brands with identity, originality,
and purpose. Apply to become part of our storefront.

Apply Your Brand

Frequently asked questions

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

We are unable to accept returns on certain items. These will be carefully marked before purchase.

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.